The MindSign Post

The Science of Scary

2009-10-29T16:43:00.000-07:00

MindSign Neuromarketing on CNN. Here's the link.

MindSign on Discovery Science Channel's SCIENCE OF THE MOVIES

2009-10-26T16:57:00.000-07:00

Catch MindSign Neuromarketing on Discovery Science Channel's SCIENCE OF THE MOVIES airing Thursday, December 17th @ 10pm ET/PT.

This is Your Brain on Horror Movies

2009-10-26T16:17:00.000-07:00

Mental_floss discusses Neurocinema and MindSign Neuromarketing.
Here's the link.

In the brain, simple suspense trumps action

2009-10-26T16:11:00.000-07:00

MindSign Neuromarketing's Neurocinema study is discussed in the San Francisco Chronicle. Here's the link.

Brain scans gauge horror flick fear factor

2009-10-26T16:01:00.000-07:00

MindSign Neuromarketing - CNN discusses Neurocinema and MindSign Neuromarketing.
Here's the link.

The Amygdala goes Hollywood

2009-10-26T15:53:00.000-07:00

MindSign Neuromarketing - NPR's Brooke Gladstone interviews MindSign Neuromarketing for ON THE MEDIA. Here's the link.

A Mind’s Eye for Business

2009-10-26T15:50:00.000-07:00

MindSign Neuromarketing - The San Diego Business Journal wrote this interesting article on MindSign Neuromarketing. Here's the link.

Neurocinema Aims to Change the Way Movies are Made

2009-10-26T15:44:00.000-07:00

MindSign Neuromarketing - WIRED Magazine wrote this interesting article on our Neurocinema work. Here's the link.

What A Brain Wants

2009-08-04T16:05:00.000-07:00

- MindSign Neuromarketing
THIS IS THE BRAIN OF ANOTHER 25 YEAR OLD MALE. WE ASKED HIM TO GIVE US 5 IMAGES OF SOMETHING HE WANTED AND 5 IMAGES OF SOMETHING HE DIDN'T WANT. AS YOU CAN SEE, THE PICTURES OF WHAT HE WANTED CAUSED MORE ACTIVATION THAN IMAGES OF WHAT HE DID NOT WANT. *Red means activating. Blue means deactivating.

What does want look like in the Brain?

2009-08-03T11:02:00.000-07:00

WHAT DOES WANT LOOK LIKE?
-MindSign Neuromarketing

This is the brain of a 25 year old male. We asked him to give us five images of things he wanted, and five images of things he did not want.

As you can see, the whole brain activates when he sees something he wants. Where his brain is clearly much less active to images he does not want.

Huge neuromarketing implications.

News Alert 08/03/09

2009-08-03T10:40:00.000-07:00

Neuromarketing » Market Research: The Real Thing
By Roger Dooley
Where Brain Science and Marketing Meet - » Market Research: The Real Thing.

Neuromarketing » Digg Eye Tracking: Headlines Are #1 Factor
By Roger Dooley
Where Brain Science and Marketing Meet - » Digg Eye Tracking: Headlines Are #1 Factor.

News Alert 07/30/09

2009-07-30T10:56:00.000-07:00

Neuromarketing » Disney's Secret Austin Neuromarketing Lab
By Roger Dooley
Where Brain Science and Marketing Meet - » Disney's Secret Austin Neuromarketing Lab.

The keys of the Neuromarketing High level - Mexico
During its presentation in the Neuromarketing Kongress 2009, celebrated in Munich, Bernd Reutemann, founder of the Mindness hotel and the consultant of the same…

Neuromarketing » College Branding: Taglines
By Roger Dooley
Where Brain Science and Marketing Meet - » College Branding: Taglines.

why we get lost in a good book
msnbc.com
They then looked at the fMRI data to see if brain activity in key areas spiked with the changes — it did. "It turns out that there are focal areas that are ...

Scary Music Sounds Scarier with Eyes Closed
Hartford Courant
Neuroscientists at NYU and Tel Aviv Sourasky Medical Center in Israel say that fMRI brain scans show that it kicks into high gear when subjects listened to ...

Scientists unravel how brain perceives information
Sify
... have found a way to use functional magnetic resonance imaging (fMRI), and can peer into the brain to uncover accurately how information is processed ...

News Alert 07/28/09

2009-07-28T11:00:00.000-07:00

Neuromarketing » Emotional Ads Work Best
By Roger Dooley
Where Brain Science and Marketing Meet - » Emotional Ads Work Best.

Disney Advances Research in Online Advertising Effectiveness
Gerson Lehrman Group - New York,USA
In terms of futuristic marketing strategy, the Disney research is an instance of corporate early adoption of the nascent field of neuromarketing, ...

Momentum According to Neuroeconomics greenfaucet
Momentum According to Neuroeconomics - greenfaucet. ... But another neuroeconomic finding sheds light on how that ends up working on a day like yesterday Dr ...

Neurocinematics Brain Map 19th c explorer map
Neurocinematics. Tuesday July 28 2009. Brain Map 19th c explorer map ... Brain Map 19th c explorer map · ► June1. Neurocinematics in New York. About Me ...

Dopamine-related activity of food reward circuits in the brain and ...
ScienceBlog.com
Functional Magnetic Resonance Imaging (fMRI) scans of brain activity revealed that women who had lower activity in food reward regions of the brain and who ...

Can Brain Scans Read Your Mind? ~ Tech News Watch
By Lockergnome
New research by neuroscientists at UCLA and Rutgers University provides evidence that fMRI can be used in certain circumstances to determine what a person is thinking. At the same time, the research suggests that highly accurate “mind ...

News Alert 07/24/09

2009-07-24T11:08:00.001-07:00

Justices injured » Blog Archive » Choosing One's Favorite Brands ...
By justicesinjured
In a study using fMRI (functional Seductive Resonance Imaging) targeting Japanese female college students, a relatively uniform population, neural mechanisms underlying their commodity preferences was investigated. ...

News Alert 07/23/09

2009-07-23T11:11:00.000-07:00

Exclusive Interview: World-Renowned Neuroscientist Dr. Philip ...
By Damien Hoffman
Damien: As you know, some people are in the process of applying neuroscience to economics to create an emerging cross-discipline called neuroeconomics. As a neuroscientist and passionate investor, what is your professional response to ...

Can brain scans read your mind?
UC Los Angeles - Los Angeles,CA,USA
Some researchers, and some new businesses, are banking on a brain imaging technique known as functional magnetic resonance imaging (fMRI) to reveal hidden ...

News Alert 07/22/09

2009-07-22T09:53:00.000-07:00

Neuromarketing: Evolution « social-brain dot com
By kevyt11
Neuromarketing can effectively map the entire purchasing process from our initial perceptions to our final decisions. The great thing is that we're in it right now. Researchers are pioneering this process and learning new information ...

Neuromarketing: Science of Shopping!
By ceolivetalk
Neuromarketing uses functional Magnetic Resonance Imaging (fMRI) -- a medical technology -- to scan the brains of test subjects as they look at various products and advertisements. The idea behind neuromarketing is to discover what ...

What educators can learn from brain research
eSchool News (subscription)
Thanks to functional Magnetic Resonance Imaging (fMRI)--a type of non-invasive, low-radiation brain scan that measures neural activity in response to ...

Experts claim that brain emotion circuit activates more in girls ...
HealthJockey.com
They were informed that after a functional magnetic resonance imaging (fmri) scan, they would chat online with another teen from a collaborating study ...

News Alert 07/21/09

2009-07-21T11:29:00.000-07:00

NEUROMARKETING: " INNOVATION IS WHEN PEOPLE REFLEX...
MarketingDirecto - Spain
Neuromarketing Kongress 2009 in the beginning affirms to Bernd Reutemann of its communication titled Mit Sexy service…

Brain's center for perceiving 3-D motion is identified
EurekAlert (press release)
Neuroscientists have now pinpointed where and how the brain processes 3-D motion using specially developed computer displays and an fMRI (functional ...

Girl born with half a brain is only person in world to see both ...
Daily Mail - UK
University of Glasgow researchers used Functional Magnetic Resonance Imaging (fMRI) to reveal how the girl's brain had rewired itself in order to process ...

Key Brain Section Never Multitasks—It Just Switches Very Fast
Discover Magazine - New York,NY,USA
To investigate, researchers used fMRI scans to monitor brain activity by tracking blood flow while subjects multitasked, and found evidence that the ...

The Visual Linguist: (^_^) ... Emoticons and the Brain
By Neil
Related to the previous post on a testing of McCloud's "Cartoon Identification Theory" on cartoony vs. realistic images in the brain, here's a study using fMRI (brain scans) to look at emoticons which at this point are perhaps the most ...

News Alert 07/20/09

2009-07-20T10:53:00.000-07:00

Subliminal advertising and original thought
Examiner.com - USA
Neuromarketing techniques have developed new “Thought Science” by companies like Brighthouse Institute, who scan the human brain with MRI for reaction to ...

Neuromarketing » College Branding
By Roger Dooley
Where Brain Science and Marketing Meet - » College Branding.

Neuroeconomics: Video Presentation | Philippine Stocks, Bonds ...
By admin
I found another interesting video about neuroeconomics on youtube. Medyo mahaba yung video pero very interesting yung subject. Neuroscientists explain the procedures on how they do brain scans using fMRI. They want to catch the brain in ...

News Alert 07/17/09

2009-07-17T11:23:00.000-07:00

NEUROMARKETING: IF THERE IS NO CONFIDENCE, THERE IS NO CLIENT MarketingDirecto - Spain
This expert, president of the board of directors of the consultant Gruppe Nymphenburg, explains in his communication in the congress Neuromarketing Kongress 2009,…

News Alert 07/16/09

2009-07-16T11:16:00.000-07:00

Digital Destiny » Blog Archive » Viacom/MTV Uses Neuromarketing to ...
By jeff
Viacom/MTV Uses Neuromarketing to research ads in video games [Annals of Neuromarketing]. As we explained last month in our congressional testimony on behavioral targeting and advertising, the growing reliance on neuroscience-related ...

HENKEL IMPROVES THEIR SALES WITH THE NEUROMARKETING
MarketingDirecto - Spain
Henkel Cosmetics has applied neuromarketing to position in the market its Taft product, of Schwarzkopf. Müller bathtub, corporative vice-president…

Girls react more to peer judgment as they age
Reuters - USA
In her research at the National Institute of Mental Health in Bethesda, Maryland, Guyer used a technique called functional magnetic resonance imaging (fMRI) ...

The Brain Adapts in a Blink to Compensate for Missing Information
Scientific American - USA
Functional magnetic resonance imaging (fMRI) showed that the part of the brain that had been deprived of the information was taking on info from an adjacent ...

NIH Launches the Human Connectome Project to Unravel the Brain's ...
National Institutes of Health (press release) - USA
Functional MRI (fMRI), for example, uses changes in blood flow and oxygen consumption within the brain as markers for neuronal activity, and can highlight ...

Imaging a Superior Mnemonist [Neurotopia]
ScienceBlogs - USA
The authors, Raz et al., placed a superior mnemonist -- an individual who can memorize long lists of arbitrary items -- into an fMRI scanner to try and get ...

Multitasking ability can be improved through training
Vanderbilt University News - Nashville,TN,USA
Scans of the individuals' brains were conducted three times over the two weeks using functional magnetic resonance imaging (fMRI) while they were performing ...

News Alert 07/15/09

2009-07-15T10:00:00.000-07:00

Neuromarketing » “Low Attention” Branding
By Roger Dooley
Where Brain Science and Marketing Meet - » “Low Attention” Branding.

Neuropolitics The Politics of Fear Wont Work On Undecideds ...
Conservatives have neurological soft spots and respond to the Politics of Fear. Undecided Voters are neurologically tougher, and will not respond as readily ...

Is Compulsion to Amputate Healthy Limbs Mind or Matter?
Wired News - USA
His lab used fMRI to determine that four self-reported BIID patients' right parietal lobules didn't light up when their unwanted limbs were touched. ...

News Alert 07/14/09

2009-07-14T12:55:00.000-07:00

Neuromarketing » Brand Immortality
By Roger Dooley
Where Brain Science and Marketing Meet - » Brand Immortality.

Loneliness: Human Nature and the Need for Social Connection
HealthNewsDigest.com - New York,NY,USA
Cacioppo, one of the founders of the new, interdisciplinary field of social neuroscience, has used the most sophisticated scientific tools, including fmri ...

Journal of Chinese Herbal Medicine and Acupuncture » fMRI Study of ...
By Dr. Pharm Tao
Researchers in China investigated the effects of Qigong on pain using functional Magnetic Resonance Imaging (fMRI) (Yu et al., 2007). They examined four male Qigong masters with more than 30 years experience of Qigong practice. ...

News Alert 07/13/09

2009-07-13T11:44:00.000-07:00

Maximize Affiliate Sales and Small Business Profits using ...
By MK
A new field called NeuroMarketing - combining neuroscience, marketing and technology, has generated a buzz across every industry and every business sector.

I Can Read Your Mind!
Brain Blogger - Los Angeles,CA,USA
Scientists have previously used brain activity patterns from functional magnetic resonance imaging (fmri) technique for reconstruction of images as ...

Neuroeconomics: The Science of Trust
The Moderate Voice - USA
Mr. Paul Zak: Markets are human creations, and they reflect our own human nature. In the kind of decentralized economies we live in, it is based on trust ...

Software aids with brain's processes to boost reading skills
Arizona Republic - Phoenix,AZ,USA
Researchers studied the brain activity of high- and low-performing readers through the use of functional Magnetic Resonance Imaging (fMRI) scans. ...

Functional magnetic resonance imaging aids study of brain ...
By helponline
Most fMRI studies are carried out on adults, but this technique also has great potential for studying early brain development. That potential is hampered, however, by a lack of knowledge about the basis of the fMRI signal in the ...

Brain Imaging Indicates Which Depressed Patients Will Recover With ...
By lovedementia
The relationship is reported by Greg J. Siegle, Ph.D., assistant professor of psychiatry, University of Pittsburgh School of Medicine in the article, “Use of fMRI to Vaticinate Advance From Unipolar Depression With Cognitive Behavior ...

News Alert 07/09/09

2009-07-09T12:27:00.000-07:00

Interesting article: Scientists extract images directly from brain
By David
While the fMRI machine monitored the changes in brain activity, a computer crunched the data and learned to associate the various changes in brain activity with the different image designs. Then, when the test subjects were shown a ...

News Alert 07/07/09

2009-07-07T14:26:00.000-07:00

Neuromarketing » Think Smart by Richard Restak
By Roger Dooley
Where Brain Science and Marketing Meet - » Think Smart by Richard Restak.

Synthetic brain could cure mental illness
The Daily Toreador (registration) - Lubbock,TX,USA
Thankfully, functional magnetic resonance imaging, fMRI, techniques have given us a way to chemically measure the brain. All the patient has to do is go ...

A virtual realitybased system integrated with fmri to study neural ...
A virtual reality-based system integrated with fmri to study neural mechanisms of action observation-execution: A proof of concept study. Restor...

News Alert 07/06/09

2009-07-06T15:05:00.000-07:00

Days of the Logo Numbered
Branding Strategy Insider - Tampa,FL,USA
Project Buyology – the largest NeuroMarketing project of its kind in the world – scanning some 2000 consumers worldwide – wanted to answer exactly that ...

Mood, memory affected by your home
CNN - USA
... PhD, research director of Neuroco, a British neuromarketing company that uses EEGs (which measure electrical activity in the brain) and other techniques ...

Neuromarketing | Fried Logic - HMP
By Bruce Hall
The Consumer Insights Interest Group on LinkedIn today had a question about What is the future of neuromarketing? For those of you not in that group, here.

Neuromarketing » Video Games Make You Smarter… Really!
By Roger Dooley
Where Brain Science and Marketing Meet - » Video Games Make You Smarter… Really!

Film + Neuroscience = Neurocinematics
Film + Neuroscience = Neurocinematics. admin on July 3rd, 2009. Recently, I was fortunate enough to interview a neuroscientist and a filmmaker that are collaborating on a field that's celebrating its first birthday. ...

I know where you'll look: an fMRI study of oculomotor intention ...
7thSpace Interactive (press release) - New York,NY,USA
Electrophysiological studies in monkeys showed that the intention to perform a saccade and the covert change in motor plan are reflected in the neural ...

JayWeintraub.com - Internet Advertising Analysis and Commentary ...
By jayweintraub
So this was a study using an FMRI (Functional Magnetic Resonance Imaging) machine. Basically, what this machine does is this: as you're lying in this FMRI, and as you see things and taste things and think, there are pictures taken of ...

News Alert 06/12/09

2009-06-12T13:21:00.000-07:00

Consumers Lie. Why Neuromarketing Works Better Than Focus Groups
By blog
An article in Advertising Age examines neuromarketing to see if it's really what proponents claim it is. The core of the story focuses on A.K. Pradeep, who promotes neuromarketing over focus groups because in focus groups, ...

Big Pharma says your mysterious pain is real
Salon - USA
Recently, though, with the advent of fMRI scans, researchers have shown that patients with fibromyalgia have different responses to pain than the "normal" ...

Kessler Foundation Research Center Study Provides Insight into One ...
PR Newswire (press release) - New York,NY,USA
The study also addressed the difficult task of measuring cognitive fatigue through the use of functional MRI (fMRI), an advanced imaging technology. ...

Your Money and Your Brain How the New Science of Neuroeconomics ...
Your Money and Your Brain How the New Science of Neuroeconomics Can Help Make You Rich What.

News Alert 06/11/09

2009-06-11T09:31:00.000-07:00

Neuromarketing » Convince with Confidence
By Roger Dooley
Where Brain Science and Marketing Meet - » Convince with Confidence.

Explaining Deja-Vu and Tip-of-the-Tongue
Softpedia - Bucharest,Romania
... Magnetic Resonance Imaging (fMRI) tests, where the parts of the brain were seen lighting up before the conscious mind became aware of a decision. ...

News Alert 06/10/09

2009-06-10T11:41:00.000-07:00

Neuromarketing » Happy People See More
By Roger Dooley
Where Brain Science and Marketing Meet - » Happy People See More.

Speeding up brain networks might boost IQ
New Scientist - UK
Rather than scan the brains of subjects performing mental tasks, as most fMRI studies do, researchers took 8-minute-long snapshots of the brains of 19 ...

E-Magazine: Researchers probe brain's communication infrastructure
To explore this deeper level of the brain's functional architecture, Raichle and others have been using fMRI to conduct detailed analyses of brain activity in subjects asked to do nothing. However, a nagging question has dogged those ...

News Alert 06/09/09

2009-06-09T13:04:00.000-07:00

Integral Options Cafe: Neuromarketing - Reality Is What Your Brain ...
By WH
That is what Neuromarketing does. It provides a unique opportunity to explain and predict many responses to your messages based on their effect on specific parts of your customers' brains. Because reality is truly what your customers ...

Marketing, Goh Time MMSG May, SINGAPORE, MARKETING, Brand ...
By Rayana Pandey
The truth of the matter is, neuromarketing alone is not a gamechanger for marketers. And the implications that neuroscience techniques will replace traditional forms of consumer research may not be true - not for the time being, anyway. ...

Neuromarketing » Exercise, Weight Loss, & Your Brain
By Roger Dooley
I'm looking forward to seeing how those involved in weight loss counseling adapt to the new information about how ineffective exercise is at burning calories, and I hope that someone attempts to extend the tobacco fMRI studies to food ...

News Alert 06/08/09

2009-06-08T12:57:00.000-07:00

Warning Advertising Works
California Chronicle - Los Angeles,CA,USA
Martin Lindstrom is a neuro-marketing consultant and author of Buyology, ... Neuro marketing remains controversial, but the audience for its findings is ...

Duniyalive.com » Scientists discover way to measure true depth of pain
However, a series of studies involving brain imaging techniques such as functional magnetic resonance imaging (fMRI) has changed history, as distinct differences between the brains of people in pain and others who are not have been ...

'Neuroscience heading towards a unified theory of speech function'
Indian Express - New Delhi,India
Josef Rauschecker, PhD, with co-author Sophie Scott, has reviewed fMRI studies on humans and physiological and anatomical studies on non-human primates, ...

Neuromarketing » HUMMER: All About Branding
By Roger Dooley
Where Brain Science and Marketing Meet - » HUMMER: All About Branding.

Mood Literally Affects How We See World
WebMD - USA
Researchers were able to track this through functional magnetic resonance imaging, or fMRI, technology of the brain. Being in a good mood -- and taking in ...

AccessScience | Research Update | Neuroeconomics
Neuroeconomics is a recent consilient discipline (that is, a discipline that combines the principles of other disciplines to produce a comprehensive analysis) that measures brain activity while experimental subjects make decisions. ...

Digigen » Blog Archive » Mirror Neurons and The Social Web
By mattbamfordbowes
I believe therefore that also Neuromarketing and The Social Web are linked. I will be writing over the coming posts (this will clearly therefore take weeks) about the links I believe occur between The Social Web and Neuromarketing, ...

BioBehavioural: Video on Martin Lindstrom's NeuroMarketing
By Biobehavioural Staff
Check this video on Amazon about the video presenting Martin Lindstrom's NeuroMarketing watch it now! We want to dedicate more space to Lindstrom, and shortly let you know about 'uncertainty' neuroscience research at NeuroPsiLab ...

Here's Amazon's permalink for Buyology Video:
http://www.amazon.com/gp/mpd/permalink/m2GXEHKY034FCJ

News Alert 05/30/09

2009-05-30T09:33:00.000-07:00

Neuromarketing » SEO: Beyond Text
By Roger Dooley
Where Brain Science and Marketing Meet - » SEO: Beyond Text.

The Search for The Science of Spirituality By Barbara Bradley Hagerty
Washington Post - United States
Using tools such as fMRI, neurotheologists try to explain everything from gut feelings and premonitions to near-death experiences. ...

News Alert 05/29/09

2009-05-29T08:52:00.000-07:00

Spontaneous Brain Activity in the Default Mode Network Is ...
Elites TV - Dickinson,TX,USA
By plos ONE • on May 29, 2009 Recent functional MRI (fmri) studies have demonstrated that there is an intrinsically organized default mode network (DMN) in ...

Brain's object recognition system activated by touch alone
EurekAlert (press release) - Washington,DC,USA
"This is consistent with estimates of effective connectivity from fMRI that have implied that there are direct connections between somatosensory cortex and ...

News Alert 05/28/09

2009-05-28T08:50:00.000-07:00

The Impulsive Deciders
Newsweek - USA
When the subjects played multiple rounds of this lottery while having their brains scanned with functional magnetic resonance imaging (fMRI), ...

News Alert 05/26/09

2009-05-26T08:22:00.000-07:00

Giveology: Does neuromarketing research have anything to teach ...
By IMPACTMAX
Giveology: Does neuromarketing research have anything to teach nonprofits? May 26, 2009 — IMPACTMAX. buycapture I just got around to reading Buyology by Martin Lindstrom (one of Time magazine's most influential people of 2008) and ...

News Alert 05/21/09

2009-05-21T10:55:00.000-07:00

Mind Reading & Neuromarketing | e-Strategy Internet Marketing Blog
Neuroscience has learned much about the brain's activity & its link to certain thoughts.

Experience sampling during fMRI reveals default network and ...
Experience sampling during fMRI reveals default network and executive system contributions to mind wandering. Kalina Christoffa1; Alan M Gordonb ...

The neuroeconomics of taking your pick « Wisdom Beat
By wisdomuchicago
The neuroeconomics of taking your pick. This is a post with excerpts from a summary of three papers in Journal of Neuroscience: by Martino et al. (open access), Sharot et al, and Croxson et al. ...

News Alert 05/20/09

2009-05-20T10:49:00.000-07:00

Models for Decision Making: Neuroeconomics « Evidenced.blog
By Liz
Neuroeconomics goes one step further, moving from empirically-derived anomalies to discovering the underlying mechanisms that explain them. Neuroeconomics combines economics, psychology, and neurobiology in the search for a unifying ...
Evidenced.blog - http://evidenced.wordpress.com/

Unstable Prefrontal Response to Emotional Conflict and Activation ...
Elites TV - Dickinson,TX,USA
We used blood oxygenation level-dependent (BOLD) functional magnetic resonance imaging (fmri) to study neural and behavioural responses of 18 remitted PD ...

'Singing Brain' Offers Epilepsy And Schizophrenia Clues
Science Daily (press release) - USA
Resting GABA concentration predicts peak gamma frequency and fMRI amplitude in response to visual stimulation in humans. Proceedings of the National Academy ...

News Alert 05/19/09

2009-05-19T09:16:00.000-07:00

How 'Neuromarketing' Dictates Consumer Sales
Kitchen and Bath Design News - Melville,NY,USA
The new and somewhat controversial field of neuromarketing uses brain scans to unlock the subconscious thoughts, feelings and desires that drive purchasing ...

News Alert 05/18/09

2009-05-18T09:09:00.000-07:00

Marketing Essence: Neuromarketing – A Scientifically Driven ...
By Kailash
If you look up for the meaning of this new science called neuromarketing on the net, Wikipedia would give you a definition which would sound like this - Neuromarketing is a new field of marketing that studies consumers' sensor motor, ...
Marketing Essence - http://marketing-essence.blogspot.com/

Do I Love My Wife? Are You Really in Love Test - Esquire
These long-term romantics did, in fact, show cocaine-like responses. I am not in that freakish subset. In fact, I'm one of the first of the fMRI guinea pigs not to show the rush from my lizard brain. This wasn't an honor I wanted. ...

Scientists See Emotions People Hear
Ivanhoe - Winter Park,FL,USA
The patients heard the words while their brains were scanned with functional magnetic resonance imaging (fMRI). Scientists then analyzed the overall spatial ...

Single Ladies (Put A Ring On It) Music Video - BrainMovie

2009-05-15T10:17:00.000-07:00

Here's a link to the clip.
Not much attention activation.
Personal meaning activated at the beginning and stayed pretty constant for the first half of the video. Lyrics caused activation, but simple chorus and melody alone did not. Personal meaning became less active from the halfway point, and became less as the video went on.
Moments where there was not much singing or differentiation in dance movements, made the brain largely non-active.

News Alert 05/15/09

2009-05-15T08:19:00.000-07:00

Neuromarketing » Virtual Market Research
By Roger Dooley
Where Brain Science and Marketing Meet - » Virtual Market Research.
Neuromarketing - http://www.neurosciencemarketing.com/blog/

Can Humans 'Hear' Emotion?
MSN Health & Fitness - Redmond,WA,USA
Simultaneously, the subjects' brains were scanned with a fMRI. They were able to show that the subjects each registered the emotional information in a ...

If you want to solve a problem - forget about it
In the study, published in the Proceedings of the National Academy of Sciences, subjects were placed inside an fMRI scanner where their moment to moment attentiveness was tracked whilst they undertook mundane tasks. ...
gizmag Emerging Technology Magazine - http://www.gizmag.com/

Harry Potter and the Half-Blood Prince - BrainMovie

2009-05-14T11:57:00.000-07:00

Click here to see the clip.

There was little attention activation. But personal meaning began activating as the subject is reintroduced to the main characters at the beginning of the trailer. The activity grew increasingly once the subject see's the evil black clouds of the Dark Lord, racing through the streets of London. Personal meaning stays activated throughout the rest of the trailer.

News Alert 05/14/09

2009-05-14T08:46:00.000-07:00

FMRI Brain Scanning - Neuroscience Research - Brain Scans ...
Neuroscience research demonstrates multiple uses for fMRI brain scans. Read more neuroscience research, neurotheology research and neuromarketing news at clinically psyched.
Cinicallypsyched.com - Clinical... - http://clinicallypsyched.com/

News Alert 05/13/09

2009-05-13T09:01:00.000-07:00

Neuromarketing » Neuroarchitecture Gets More Attention
By Roger Dooley
Where Brain Science and Marketing Meet - » Neuroarchitecture Gets More Attention.
Neuromarketing - http://www.neurosciencemarketing.com/blog/

Abstract: fMRI study of specific animal phobia using an event ...
By Anxiety Insights
Emotional interference tasks may be useful in probing anterior cingulate cortex (ACC) function to understand abnormal attentional study in individuals with specific phobia.
Latest entries from www.anxietyinsigh... - http://www.anxietyinsights.info/

Fibromyalgia Forum: Ready for fair treatment? - DailyStrength
By HottCaliLovin
Washington, Feb 19,2009 (ANI): Scientists can now easily tell whats going on in a persons mind, thanks to functional magnetic resonance imaging (fMRI) that can accurately reveal what people are thinking. ...
Fibromyalgia Forum - DailyStrength - http://www.dailystrength.org/c/Fibromyalgia/forum

News Alert 05/12/09

2009-05-12T08:40:00.000-07:00

Today's topic of the day appears to be daydreaming.

Master Praz: Master Praz's thoughts on BUYOLOGY
By Master Praz
Hailing from a Market Research background myself, I was interested to see how author Martin Lindstrom mashes up Research, Neuroscience and Marketing into one with Neuro-Marketing. So what is Buyology? “The subconscious thoughts ...

Brain more active while daydreaming
Times of India - India
During the study, the researchers placed the subjects inside an fMRI scanner, where they performed the simple routine task of pushing a button when numbers ...

It's good to be a daydream believer
Vancouver Sun - British Columbia, Canada
During the task, an fMRI machine repeatedly scanned their brains to determine what parts were being used. At the same time, a researcher asked participants ...

Brain's problem-solving function at work when we daydream
EurekAlert (press release) - Washington,DC,USA
IMAGE: A subject performs a routine task in an fMRI brain scanner. For the study, subjects were placed inside an fMRI scanner, where they performed the ...

Deric Bownds' MindBlog: Brain correlates of self-transcendent emotions
By mdbownds@wisc.edu (Deric Bownds)
It is therefore quite an achievement that Immordino-Yang, McCall, Damasio, and Damasio managed to drag an fMRI scanner back there and have given us a first glimpse of the neurological underpinnings of elevation and admiration. ...

Wanda Sykes at WH Correspondent's Dinner - BrainMovie

2009-05-12T08:32:00.001-07:00

Here's a link to the clip.
This clip has very interesting results.
The most activating parts of the clip, for this subject, were the jokes about Rush Limbaugh being a terrorist, and hoping his organs fail him. The personal meaning, and attention areas activate at the exact moment the jokes are delivered.

Also, the auditory region grows and shrinks, in synchronicity with the video. The auditory region activates when Wanda is talking, but shrinks and in some places disappears after long pauses for applause.

Dick Cheney on Face the Nation (05/10/09) - BrainMovie

2009-05-12T08:23:00.000-07:00

Here's a link to the clip.
As you can see, there was not much attention activation during the clip.
There were, however, parts that were personally meaningful to the subject; a 25 year old male, and registered Democrat:

When the host quoted Colin Powell saying Republicans were better off without Rush.
Also when Dick Cheney said he would rather have Rush in the party than Powell.
Cheney said he thought Powell had already left the party.
The host asked Cheney, "So you don't think Powell is a Republican?"
Cheney said, well Powell voted for a Democrat for Pres. so I assume that's where his loyalties lie.

Upon exiting the scanner, the subject expressed his dislike of the former Vice.

First Brain Response Video to CNN/Luntz Dial Poll

2009-05-11T09:16:00.000-07:00

Here's a link to the clip.
The subject’s brain had more activation in attention and personal meaning to Candidate Obama speaking than to the news caster.

Also the brain seems to activate before the dial poll graph line goes up. It seems obvious that the human hand required more time to turn the dial, than the brain takes to react.

The brain was very active to the subject, who is a registered Democrat, when Obama made a joke about Republicans not being as fiscally conservative as they say they are.

First Brain Activation Video to CNN News Segment - Swine Flu Outbreak

2009-05-11T09:13:00.000-07:00

Here's a link to the clip.
Besides the obvious auditory and visual activations that accompany any video/audio stimuli, there was not much attention or personal meaning for the most part.

Personal meaning and attention activated when the reporter said the ages of those affected. The fact that the subject was similar in age to those getting the flu, might have caused more pre-frontal activation.

When the reporter talked about how this flu was a combination of flu viruses, personal meaning areas activated.

Attention activated when reporter discussed where they think the virus started to spread.

Talking about deaths, and sickness rates causes personal activation.

When the reporter interviews the Mayor of Mexico City, it causes major attention and personal meaning activation.

When reporter talks about how people come up to him and ask him how they can find out if they have the flu, that causes major attention and personal meaning activation to the subject.

In the end, any information that was personally relevant to the viewer caused activation.
Things like, tips to stay safe, number of infected and dead patients, and how and where the flu started, were all relevant to the subject.

Obama's Five Likely Supreme Court Picks- Brain Response Images

2009-05-11T09:08:00.000-07:00

Here's a link to the brain response images.
Harold Koh, Dean of Yale Law School was the most active.
Elena Kagan, U.S. Solicitor General was 2nd.
Seth Waxman, Former U.S. Solicitor General was 3rd.
The two judges, Judge Diane Wood, and Judge Sonia Sotomayor were the least active.

Most of the activation was in the visual areas. With a small amount of attention and personal meaning.

Upon leaving the scan, subject (26 year old male) said he thought he liked Seth Waxman the most, because he looked like a caring person. But his brain did not show him to be the most active.
He said he liked Elena Kagan the least, because she looked mean. That could explain why her activation was the second most active, because he had a strong dislike of her.

The subject was neutral on Harold Koh, even if his brain was the most active to him.

It could be the subject’s desire to have another non-Caucasian in the Supreme Court, as Harold Koh is Asian American.

First Brain Response to a Scene From a Movie - The New Star Trek

2009-05-11T09:02:00.000-07:00

Here is a link to the clip.
Obviously, there is activation in visual and auditory regions. Attention however, activated once the characters started speaking.

Personal meaning activated when one character tries to outdominate the other. (Spock orders Kirk to answer the question). The whole scene from then on becomes tense, thus causing very strong attention and personal meaning activations.

First BrainMovie to a Song

2009-05-07T09:56:00.000-07:00

This is your brain on Pink Floyd!

Currently we are looking at the brain's responses to music. Our first song was "Another Brick in the Wall" by Pink Floyd.

BrainMovie here!

The subjects eyes were closed throughout the duration of the scan, so the visual cortex is not active. We hypothesize that a song with a fair amount of visual imagery in the lyrics would activate a portion of the visual cortex, however.

As the singer hits his first note, the personal meaning area begins to activate.

Once again the personal meaning area activates as the most recognizable part of the melody begins to play, the attention area also activates during this first highly recognizable section.

We found that guitars, pianos, drums, and vocals together cause the most activation in the auditory cortex, as to be expected.

And lastly, the phrase “All and all we’re all just bricks in the wall,” gets a high brain activation response in the attention and personal meaning areas.

Obama Weekly Addresses

2009-05-06T10:48:00.000-07:00

We have been collecting brain responses to President Obama's weekly addresses, and we will continue to do so, so check back soon!

We have the BrainMovies here!

So far, we have determined that the brain is far more active in the attention and personal meaning areas when the president empathizes with the American people, as compared to him speaking about the details of his plans. Though we want a president who is logical, informed, and motivated, full of plans of action, we care deeply about whether or not he cares about us, the people.

Superbowl 2009 Ads- Comparison

2009-05-06T10:33:00.000-07:00

We compared 9 ads aired during the 2009 Superbowl here.

We compared the following TV spots: Land of the Lost, Year One, Star Trek, Fast and Furious 3, Race to Witch Mountain, Angels & Demons, Disney/Pixar's UP, and GI Joe.

Our findings indicate that the strongest and most constant brain activation in personal meaning and attention areas activated during the "Land of the Lost" TV spot. After a slow intro, activation significantly increases during the classic theme song, and continues to steadily increase throughout the rest of the spot. Way to go Land of the Lost!

Other high activations are found in response to the "Race to Witch Mountain" and "Star Trek" TV spots.

News Alerts

2009-05-05T09:43:00.000-07:00

They know what you're thinking: brain scanning makes progress
The Sunday Times- UK
“Spelling with my brain,” he wrote 20 minutes later. Wilson had become the first person to post electronic messages just by thinking about them. ...

Neurofinance: Gaming the Human Brain?
Huffington Post - New York,NY,USA
For more than a decade, the advertising industry has used functional MRI (fmri) and other imaging technologies to probe the consumer's brain. ...

About the MindSign Post

2009-05-05T09:22:00.000-07:00

MindSign uses functional MRI to let the consumer mind speak for itself.

In this blog, we'll discuss neuromarketing in general and link to new articles on the topic. And we'll also highlight our particular approach to the process.

Here you will also find our MindSign Brain Actiavtion Videos from our youtube channel. These videos show brain responses to new trailers, songs, and Obama weekly addresses, among other things.

Welcome to the future, please comment.