The Science of Scary

MindSign Neuromarketing on CNN. Here's the link.

MindSign on Discovery Science Channel's SCIENCE OF THE MOVIES

Catch MindSign Neuromarketing on Discovery Science Channel's SCIENCE OF THE MOVIES airing Thursday, December 17th @ 10pm ET/PT.

This is Your Brain on Horror Movies

Mental_floss discusses Neurocinema and MindSign Neuromarketing.
Here's the link.

In the brain, simple suspense trumps action

MindSign Neuromarketing's Neurocinema study is discussed in the San Francisco Chronicle. Here's the link.

Brain scans gauge horror flick fear factor

MindSign Neuromarketing - CNN discusses Neurocinema and MindSign Neuromarketing.
Here's the link.