News Alert 06/09/09

Integral Options Cafe: Neuromarketing - Reality Is What Your Brain ...
By WH
That is what Neuromarketing does. It provides a unique opportunity to explain and predict many responses to your messages based on their effect on specific parts of your customers' brains. Because reality is truly what your customers ...

Marketing, Goh Time MMSG May, SINGAPORE, MARKETING, Brand ...
By Rayana Pandey
The truth of the matter is, neuromarketing alone is not a gamechanger for marketers. And the implications that neuroscience techniques will replace traditional forms of consumer research may not be true - not for the time being, anyway. ...

Neuromarketing » Exercise, Weight Loss, & Your Brain
By Roger Dooley
I'm looking forward to seeing how those involved in weight loss counseling adapt to the new information about how ineffective exercise is at burning calories, and I hope that someone attempts to extend the tobacco fMRI studies to food ...

News Alert 05/30/09

Neuromarketing » SEO: Beyond Text
By Roger Dooley
Where Brain Science and Marketing Meet - » SEO: Beyond Text.

The Search for The Science of Spirituality By Barbara Bradley Hagerty
Washington Post - United States
Using tools such as fMRI, neurotheologists try to explain everything from gut feelings and premonitions to near-death experiences. ...

News Alert 05/29/09

Spontaneous Brain Activity in the Default Mode Network Is ...
Elites TV - Dickinson,TX,USA
By plos ONE • on May 29, 2009 Recent functional MRI (fmri) studies have demonstrated that there is an intrinsically organized default mode network (DMN) in ...

Brain's object recognition system activated by touch alone
EurekAlert (press release) - Washington,DC,USA
"This is consistent with estimates of effective connectivity from fMRI that have implied that there are direct connections between somatosensory cortex and ...

News Alert 05/28/09

The Impulsive Deciders
Newsweek - USA
When the subjects played multiple rounds of this lottery while having their brains scanned with functional magnetic resonance imaging (fMRI), ...

News Alert 05/26/09

Giveology: Does neuromarketing research have anything to teach ...
By IMPACTMAX
Giveology: Does neuromarketing research have anything to teach nonprofits? May 26, 2009 — IMPACTMAX. buycapture I just got around to reading Buyology by Martin Lindstrom (one of Time magazine's most influential people of 2008) and ...