Single Ladies (Put A Ring On It) Music Video - BrainMovie

Here's a link to the clip.
Not much attention activation.
Personal meaning activated at the beginning and stayed pretty constant for the first half of the video. Lyrics caused activation, but simple chorus and melody alone did not. Personal meaning became less active from the halfway point, and became less as the video went on.
Moments where there was not much singing or differentiation in dance movements, made the brain largely non-active.

News Alert 05/15/09

Neuromarketing » Virtual Market Research
By Roger Dooley
Where Brain Science and Marketing Meet - » Virtual Market Research.
Neuromarketing - http://www.neurosciencemarketing.com/blog/

Can Humans 'Hear' Emotion?
MSN Health & Fitness - Redmond,WA,USA
Simultaneously, the subjects' brains were scanned with a fMRI. They were able to show that the subjects each registered the emotional information in a ...

If you want to solve a problem - forget about it
In the study, published in the Proceedings of the National Academy of Sciences, subjects were placed inside an fMRI scanner where their moment to moment attentiveness was tracked whilst they undertook mundane tasks. ...
gizmag Emerging Technology Magazine - http://www.gizmag.com/

Harry Potter and the Half-Blood Prince - BrainMovie

Click here to see the clip.

There was little attention activation. But personal meaning began activating as the subject is reintroduced to the main characters at the beginning of the trailer. The activity grew increasingly once the subject see's the evil black clouds of the Dark Lord, racing through the streets of London. Personal meaning stays activated throughout the rest of the trailer.

News Alert 05/14/09

FMRI Brain Scanning - Neuroscience Research - Brain Scans ...
Neuroscience research demonstrates multiple uses for fMRI brain scans. Read more neuroscience research, neurotheology research and neuromarketing news at clinically psyched.
Cinicallypsyched.com - Clinical... - http://clinicallypsyched.com/

News Alert 05/13/09

Neuromarketing » Neuroarchitecture Gets More Attention
By Roger Dooley
Where Brain Science and Marketing Meet - » Neuroarchitecture Gets More Attention.
Neuromarketing - http://www.neurosciencemarketing.com/blog/

Abstract: fMRI study of specific animal phobia using an event ...
By Anxiety Insights
Emotional interference tasks may be useful in probing anterior cingulate cortex (ACC) function to understand abnormal attentional study in individuals with specific phobia.
Latest entries from www.anxietyinsigh... - http://www.anxietyinsights.info/

Fibromyalgia Forum: Ready for fair treatment? - DailyStrength
By HottCaliLovin
Washington, Feb 19,2009 (ANI): Scientists can now easily tell whats going on in a persons mind, thanks to functional magnetic resonance imaging (fMRI) that can accurately reveal what people are thinking. ...
Fibromyalgia Forum - DailyStrength - http://www.dailystrength.org/c/Fibromyalgia/forum