We compared 9 ads aired during the 2009 Superbowl here.
We compared the following TV spots: Land of the Lost, Year One, Star Trek, Fast and Furious 3, Race to Witch Mountain, Angels & Demons, Disney/Pixar's UP, and GI Joe.
Our findings indicate that the strongest and most constant brain activation in personal meaning and attention areas activated during the "Land of the Lost" TV spot. After a slow intro, activation significantly increases during the classic theme song, and continues to steadily increase throughout the rest of the spot. Way to go Land of the Lost!
Other high activations are found in response to the "Race to Witch Mountain" and "Star Trek" TV spots.
Wednesday, May 6, 2009
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