News Alert 07/16/09

Digital Destiny » Blog Archive » Viacom/MTV Uses Neuromarketing to ...
By jeff
Viacom/MTV Uses Neuromarketing to research ads in video games [Annals of Neuromarketing]. As we explained last month in our congressional testimony on behavioral targeting and advertising, the growing reliance on neuroscience-related ...

HENKEL IMPROVES THEIR SALES WITH THE NEUROMARKETING
MarketingDirecto - Spain
Henkel Cosmetics has applied neuromarketing to position in the market its Taft product, of Schwarzkopf. Müller bathtub, corporative vice-president…

Girls react more to peer judgment as they age
Reuters - USA
In her research at the National Institute of Mental Health in Bethesda, Maryland, Guyer used a technique called functional magnetic resonance imaging (fMRI) ...

The Brain Adapts in a Blink to Compensate for Missing Information
Scientific American - USA
Functional magnetic resonance imaging (fMRI) showed that the part of the brain that had been deprived of the information was taking on info from an adjacent ...

NIH Launches the Human Connectome Project to Unravel the Brain's ...
National Institutes of Health (press release) - USA
Functional MRI (fMRI), for example, uses changes in blood flow and oxygen consumption within the brain as markers for neuronal activity, and can highlight ...

Imaging a Superior Mnemonist [Neurotopia]
ScienceBlogs - USA
The authors, Raz et al., placed a superior mnemonist -- an individual who can memorize long lists of arbitrary items -- into an fMRI scanner to try and get ...

Multitasking ability can be improved through training
Vanderbilt University News - Nashville,TN,USA
Scans of the individuals' brains were conducted three times over the two weeks using functional magnetic resonance imaging (fMRI) while they were performing ...