Consumers Lie. Why Neuromarketing Works Better Than Focus Groups
By blog
An article in Advertising Age examines neuromarketing to see if it's really what proponents claim it is. The core of the story focuses on A.K. Pradeep, who promotes neuromarketing over focus groups because in focus groups, ...
Big Pharma says your mysterious pain is real
Salon - USA
Recently, though, with the advent of fMRI scans, researchers have shown that patients with fibromyalgia have different responses to pain than the "normal" ...
Kessler Foundation Research Center Study Provides Insight into One ...
PR Newswire (press release) - New York,NY,USA
The study also addressed the difficult task of measuring cognitive fatigue through the use of functional MRI (fMRI), an advanced imaging technology. ...
Your Money and Your Brain How the New Science of Neuroeconomics ...
Your Money and Your Brain How the New Science of Neuroeconomics Can Help Make You Rich What.
Friday, June 12, 2009
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