News Alert 07/06/09

Days of the Logo Numbered
Branding Strategy Insider - Tampa,FL,USA
Project Buyology – the largest NeuroMarketing project of its kind in the world – scanning some 2000 consumers worldwide – wanted to answer exactly that ...

Mood, memory affected by your home
CNN - USA
... PhD, research director of Neuroco, a British neuromarketing company that uses EEGs (which measure electrical activity in the brain) and other techniques ...

Neuromarketing | Fried Logic - HMP
By Bruce Hall
The Consumer Insights Interest Group on LinkedIn today had a question about What is the future of neuromarketing? For those of you not in that group, here.

Neuromarketing » Video Games Make You Smarter… Really!
By Roger Dooley
Where Brain Science and Marketing Meet - » Video Games Make You Smarter… Really!

Film + Neuroscience = Neurocinematics
Film + Neuroscience = Neurocinematics. admin on July 3rd, 2009. Recently, I was fortunate enough to interview a neuroscientist and a filmmaker that are collaborating on a field that's celebrating its first birthday. ...

I know where you'll look: an fMRI study of oculomotor intention ...
7thSpace Interactive (press release) - New York,NY,USA
Electrophysiological studies in monkeys showed that the intention to perform a saccade and the covert change in motor plan are reflected in the neural ...

JayWeintraub.com - Internet Advertising Analysis and Commentary ...
By jayweintraub
So this was a study using an FMRI (Functional Magnetic Resonance Imaging) machine. Basically, what this machine does is this: as you're lying in this FMRI, and as you see things and taste things and think, there are pictures taken of ...