Thursday, May 7, 2009

First BrainMovie to a Song


This is your brain on Pink Floyd!
Currently we are looking at the brain's responses to music. Our first song was "Another Brick in the Wall" by Pink Floyd.

BrainMovie here!
The subjects eyes were closed throughout the duration of the scan, so the visual cortex is not active. We hypothesize that a song with a fair amount of visual imagery in the lyrics would activate a portion of the visual cortex, however.

As the singer hits his first note, the personal meaning area begins to activate.
Once again the personal meaning area activates as the most recognizable part of the melody begins to play, the attention area also activates during this first highly recognizable section.

We found that guitars, pianos, drums, and vocals together cause the most activation in the auditory cortex, as to be expected.

And lastly, the phrase “All and all we’re all just bricks in the wall,” gets a high brain activation response in the attention and personal meaning areas.

Wednesday, May 6, 2009

Obama Weekly Addresses

We have been collecting brain responses to President Obama's weekly addresses, and we will continue to do so, so check back soon!

We have the BrainMovies here!

So far, we have determined that the brain is far more active in the attention and personal meaning areas when the president empathizes with the American people, as compared to him speaking about the details of his plans. Though we want a president who is logical, informed, and motivated, full of plans of action, we care deeply about whether or not he cares about us, the people.

Superbowl 2009 Ads- Comparison

We compared 9 ads aired during the 2009 Superbowl here.

We compared the following TV spots: Land of the Lost, Year One, Star Trek, Fast and Furious 3, Race to Witch Mountain, Angels & Demons, Disney/Pixar's UP, and GI Joe.

Our findings indicate that the strongest and most constant brain activation in personal meaning and attention areas activated during the "Land of the Lost" TV spot. After a slow intro, activation significantly increases during the classic theme song, and continues to steadily increase throughout the rest of the spot. Way to go Land of the Lost!

Other high activations are found in response to the "Race to Witch Mountain" and "Star Trek" TV spots.

Tuesday, May 5, 2009

News Alerts

They know what you're thinking: brain scanning makes progress
The Sunday Times- UK
“Spelling with my brain,” he wrote 20 minutes later. Wilson had become the first person to post electronic messages just by thinking about them. ...

Neurofinance: Gaming the Human Brain?
Huffington Post - New York,NY,USA
For more than a decade, the advertising industry has used functional MRI (fmri) and other imaging technologies to probe the consumer's brain. ...

About the MindSign Post

MindSign uses functional MRI to let the consumer mind speak for itself.

In this blog, we'll discuss neuromarketing in general and link to new articles on the topic. And we'll also highlight our particular approach to the process.

Here you will also find our MindSign Brain Actiavtion Videos from our youtube channel. These videos show brain responses to new trailers, songs, and Obama weekly addresses, among other things.

Welcome to the future, please comment.