Consumers Lie. Why Neuromarketing Works Better Than Focus Groups
By blog
An article in Advertising Age examines neuromarketing to see if it's really what proponents claim it is. The core of the story focuses on A.K. Pradeep, who promotes neuromarketing over focus groups because in focus groups, ...
Big Pharma says your mysterious pain is real
Salon - USA
Recently, though, with the advent of fMRI scans, researchers have shown that patients with fibromyalgia have different responses to pain than the "normal" ...
Kessler Foundation Research Center Study Provides Insight into One ...
PR Newswire (press release) - New York,NY,USA
The study also addressed the difficult task of measuring cognitive fatigue through the use of functional MRI (fMRI), an advanced imaging technology. ...
Your Money and Your Brain How the New Science of Neuroeconomics ...
Your Money and Your Brain How the New Science of Neuroeconomics Can Help Make You Rich What.
Friday, June 12, 2009
Thursday, June 11, 2009
News Alert 06/11/09
Neuromarketing » Convince with Confidence
By Roger Dooley
Where Brain Science and Marketing Meet - » Convince with Confidence.
Explaining Deja-Vu and Tip-of-the-Tongue
Softpedia - Bucharest,Romania
... Magnetic Resonance Imaging (fMRI) tests, where the parts of the brain were seen lighting up before the conscious mind became aware of a decision. ...
By Roger Dooley
Where Brain Science and Marketing Meet - » Convince with Confidence.
Explaining Deja-Vu and Tip-of-the-Tongue
Softpedia - Bucharest,Romania
... Magnetic Resonance Imaging (fMRI) tests, where the parts of the brain were seen lighting up before the conscious mind became aware of a decision. ...
Wednesday, June 10, 2009
News Alert 06/10/09
Neuromarketing » Happy People See More
By Roger Dooley
Where Brain Science and Marketing Meet - » Happy People See More.
Speeding up brain networks might boost IQ
New Scientist - UK
Rather than scan the brains of subjects performing mental tasks, as most fMRI studies do, researchers took 8-minute-long snapshots of the brains of 19 ...
E-Magazine: Researchers probe brain's communication infrastructure
To explore this deeper level of the brain's functional architecture, Raichle and others have been using fMRI to conduct detailed analyses of brain activity in subjects asked to do nothing. However, a nagging question has dogged those ...
By Roger Dooley
Where Brain Science and Marketing Meet - » Happy People See More.
Speeding up brain networks might boost IQ
New Scientist - UK
Rather than scan the brains of subjects performing mental tasks, as most fMRI studies do, researchers took 8-minute-long snapshots of the brains of 19 ...
E-Magazine: Researchers probe brain's communication infrastructure
To explore this deeper level of the brain's functional architecture, Raichle and others have been using fMRI to conduct detailed analyses of brain activity in subjects asked to do nothing. However, a nagging question has dogged those ...
Tuesday, June 9, 2009
News Alert 06/09/09
Integral Options Cafe: Neuromarketing - Reality Is What Your Brain ...
By WH
That is what Neuromarketing does. It provides a unique opportunity to explain and predict many responses to your messages based on their effect on specific parts of your customers' brains. Because reality is truly what your customers ...
Marketing, Goh Time MMSG May, SINGAPORE, MARKETING, Brand ...
By Rayana Pandey
The truth of the matter is, neuromarketing alone is not a gamechanger for marketers. And the implications that neuroscience techniques will replace traditional forms of consumer research may not be true - not for the time being, anyway. ...
Neuromarketing » Exercise, Weight Loss, & Your Brain
By Roger Dooley
I'm looking forward to seeing how those involved in weight loss counseling adapt to the new information about how ineffective exercise is at burning calories, and I hope that someone attempts to extend the tobacco fMRI studies to food ...
By WH
That is what Neuromarketing does. It provides a unique opportunity to explain and predict many responses to your messages based on their effect on specific parts of your customers' brains. Because reality is truly what your customers ...
Marketing, Goh Time MMSG May, SINGAPORE, MARKETING, Brand ...
By Rayana Pandey
The truth of the matter is, neuromarketing alone is not a gamechanger for marketers. And the implications that neuroscience techniques will replace traditional forms of consumer research may not be true - not for the time being, anyway. ...
Neuromarketing » Exercise, Weight Loss, & Your Brain
By Roger Dooley
I'm looking forward to seeing how those involved in weight loss counseling adapt to the new information about how ineffective exercise is at burning calories, and I hope that someone attempts to extend the tobacco fMRI studies to food ...
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