The Science of Scary

MindSign Neuromarketing on CNN. Here's the link.

MindSign on Discovery Science Channel's SCIENCE OF THE MOVIES

Catch MindSign Neuromarketing on Discovery Science Channel's SCIENCE OF THE MOVIES airing Thursday, December 17th @ 10pm ET/PT.

This is Your Brain on Horror Movies

Mental_floss discusses Neurocinema and MindSign Neuromarketing.
Here's the link.

In the brain, simple suspense trumps action

MindSign Neuromarketing's Neurocinema study is discussed in the San Francisco Chronicle. Here's the link.

Brain scans gauge horror flick fear factor

MindSign Neuromarketing - CNN discusses Neurocinema and MindSign Neuromarketing.
Here's the link.

The Amygdala goes Hollywood

MindSign Neuromarketing - NPR's Brooke Gladstone interviews MindSign Neuromarketing for ON THE MEDIA. Here's the link.

A Mind’s Eye for Business

MindSign Neuromarketing - The San Diego Business Journal wrote this interesting article on MindSign Neuromarketing. Here's the link.

Neurocinema Aims to Change the Way Movies are Made

MindSign Neuromarketing - WIRED Magazine wrote this interesting article on our Neurocinema work. Here's the link.