NEUROMARKETING: IF THERE IS NO CONFIDENCE, THERE IS NO CLIENT MarketingDirecto - Spain
This expert, president of the board of directors of the consultant Gruppe Nymphenburg, explains in his communication in the congress Neuromarketing Kongress 2009,…
Friday, July 17, 2009
Thursday, July 16, 2009
News Alert 07/16/09
Digital Destiny » Blog Archive » Viacom/MTV Uses Neuromarketing to ...
By jeff
Viacom/MTV Uses Neuromarketing to research ads in video games [Annals of Neuromarketing]. As we explained last month in our congressional testimony on behavioral targeting and advertising, the growing reliance on neuroscience-related ...
HENKEL IMPROVES THEIR SALES WITH THE NEUROMARKETING
MarketingDirecto - Spain
Henkel Cosmetics has applied neuromarketing to position in the market its Taft product, of Schwarzkopf. Müller bathtub, corporative vice-president…
Girls react more to peer judgment as they age
Reuters - USA
In her research at the National Institute of Mental Health in Bethesda, Maryland, Guyer used a technique called functional magnetic resonance imaging (fMRI) ...
The Brain Adapts in a Blink to Compensate for Missing Information
Scientific American - USA
Functional magnetic resonance imaging (fMRI) showed that the part of the brain that had been deprived of the information was taking on info from an adjacent ...
NIH Launches the Human Connectome Project to Unravel the Brain's ...
National Institutes of Health (press release) - USA
Functional MRI (fMRI), for example, uses changes in blood flow and oxygen consumption within the brain as markers for neuronal activity, and can highlight ...
Imaging a Superior Mnemonist [Neurotopia]
ScienceBlogs - USA
The authors, Raz et al., placed a superior mnemonist -- an individual who can memorize long lists of arbitrary items -- into an fMRI scanner to try and get ...
Multitasking ability can be improved through training
Vanderbilt University News - Nashville,TN,USA
Scans of the individuals' brains were conducted three times over the two weeks using functional magnetic resonance imaging (fMRI) while they were performing ...
By jeff
Viacom/MTV Uses Neuromarketing to research ads in video games [Annals of Neuromarketing]. As we explained last month in our congressional testimony on behavioral targeting and advertising, the growing reliance on neuroscience-related ...
HENKEL IMPROVES THEIR SALES WITH THE NEUROMARKETING
MarketingDirecto - Spain
Henkel Cosmetics has applied neuromarketing to position in the market its Taft product, of Schwarzkopf. Müller bathtub, corporative vice-president…
Girls react more to peer judgment as they age
Reuters - USA
In her research at the National Institute of Mental Health in Bethesda, Maryland, Guyer used a technique called functional magnetic resonance imaging (fMRI) ...
The Brain Adapts in a Blink to Compensate for Missing Information
Scientific American - USA
Functional magnetic resonance imaging (fMRI) showed that the part of the brain that had been deprived of the information was taking on info from an adjacent ...
NIH Launches the Human Connectome Project to Unravel the Brain's ...
National Institutes of Health (press release) - USA
Functional MRI (fMRI), for example, uses changes in blood flow and oxygen consumption within the brain as markers for neuronal activity, and can highlight ...
Imaging a Superior Mnemonist [Neurotopia]
ScienceBlogs - USA
The authors, Raz et al., placed a superior mnemonist -- an individual who can memorize long lists of arbitrary items -- into an fMRI scanner to try and get ...
Multitasking ability can be improved through training
Vanderbilt University News - Nashville,TN,USA
Scans of the individuals' brains were conducted three times over the two weeks using functional magnetic resonance imaging (fMRI) while they were performing ...
Wednesday, July 15, 2009
News Alert 07/15/09
Neuromarketing » “Low Attention” Branding
By Roger Dooley
Where Brain Science and Marketing Meet - » “Low Attention” Branding.
Neuropolitics The Politics of Fear Wont Work On Undecideds ...
Conservatives have neurological soft spots and respond to the Politics of Fear. Undecided Voters are neurologically tougher, and will not respond as readily ...
Is Compulsion to Amputate Healthy Limbs Mind or Matter?
Wired News - USA
His lab used fMRI to determine that four self-reported BIID patients' right parietal lobules didn't light up when their unwanted limbs were touched. ...
By Roger Dooley
Where Brain Science and Marketing Meet - » “Low Attention” Branding.
Neuropolitics The Politics of Fear Wont Work On Undecideds ...
Conservatives have neurological soft spots and respond to the Politics of Fear. Undecided Voters are neurologically tougher, and will not respond as readily ...
Is Compulsion to Amputate Healthy Limbs Mind or Matter?
Wired News - USA
His lab used fMRI to determine that four self-reported BIID patients' right parietal lobules didn't light up when their unwanted limbs were touched. ...
Tuesday, July 14, 2009
News Alert 07/14/09
Neuromarketing » Brand Immortality
By Roger Dooley
Where Brain Science and Marketing Meet - » Brand Immortality.
Loneliness: Human Nature and the Need for Social Connection
HealthNewsDigest.com - New York,NY,USA
Cacioppo, one of the founders of the new, interdisciplinary field of social neuroscience, has used the most sophisticated scientific tools, including fmri ...
Journal of Chinese Herbal Medicine and Acupuncture » fMRI Study of ...
By Dr. Pharm Tao
Researchers in China investigated the effects of Qigong on pain using functional Magnetic Resonance Imaging (fMRI) (Yu et al., 2007). They examined four male Qigong masters with more than 30 years experience of Qigong practice. ...
By Roger Dooley
Where Brain Science and Marketing Meet - » Brand Immortality.
Loneliness: Human Nature and the Need for Social Connection
HealthNewsDigest.com - New York,NY,USA
Cacioppo, one of the founders of the new, interdisciplinary field of social neuroscience, has used the most sophisticated scientific tools, including fmri ...
Journal of Chinese Herbal Medicine and Acupuncture » fMRI Study of ...
By Dr. Pharm Tao
Researchers in China investigated the effects of Qigong on pain using functional Magnetic Resonance Imaging (fMRI) (Yu et al., 2007). They examined four male Qigong masters with more than 30 years experience of Qigong practice. ...
Monday, July 13, 2009
News Alert 07/13/09
Maximize Affiliate Sales and Small Business Profits using ...
By MK
A new field called NeuroMarketing - combining neuroscience, marketing and technology, has generated a buzz across every industry and every business sector.
I Can Read Your Mind!
Brain Blogger - Los Angeles,CA,USA
Scientists have previously used brain activity patterns from functional magnetic resonance imaging (fmri) technique for reconstruction of images as ...
Neuroeconomics: The Science of Trust
The Moderate Voice - USA
Mr. Paul Zak: Markets are human creations, and they reflect our own human nature. In the kind of decentralized economies we live in, it is based on trust ...
Software aids with brain's processes to boost reading skills
Arizona Republic - Phoenix,AZ,USA
Researchers studied the brain activity of high- and low-performing readers through the use of functional Magnetic Resonance Imaging (fMRI) scans. ...
Functional magnetic resonance imaging aids study of brain ...
By helponline
Most fMRI studies are carried out on adults, but this technique also has great potential for studying early brain development. That potential is hampered, however, by a lack of knowledge about the basis of the fMRI signal in the ...
Brain Imaging Indicates Which Depressed Patients Will Recover With ...
By lovedementia
The relationship is reported by Greg J. Siegle, Ph.D., assistant professor of psychiatry, University of Pittsburgh School of Medicine in the article, “Use of fMRI to Vaticinate Advance From Unipolar Depression With Cognitive Behavior ...
By MK
A new field called NeuroMarketing - combining neuroscience, marketing and technology, has generated a buzz across every industry and every business sector.
I Can Read Your Mind!
Brain Blogger - Los Angeles,CA,USA
Scientists have previously used brain activity patterns from functional magnetic resonance imaging (fmri) technique for reconstruction of images as ...
Neuroeconomics: The Science of Trust
The Moderate Voice - USA
Mr. Paul Zak: Markets are human creations, and they reflect our own human nature. In the kind of decentralized economies we live in, it is based on trust ...
Software aids with brain's processes to boost reading skills
Arizona Republic - Phoenix,AZ,USA
Researchers studied the brain activity of high- and low-performing readers through the use of functional Magnetic Resonance Imaging (fMRI) scans. ...
Functional magnetic resonance imaging aids study of brain ...
By helponline
Most fMRI studies are carried out on adults, but this technique also has great potential for studying early brain development. That potential is hampered, however, by a lack of knowledge about the basis of the fMRI signal in the ...
Brain Imaging Indicates Which Depressed Patients Will Recover With ...
By lovedementia
The relationship is reported by Greg J. Siegle, Ph.D., assistant professor of psychiatry, University of Pittsburgh School of Medicine in the article, “Use of fMRI to Vaticinate Advance From Unipolar Depression With Cognitive Behavior ...
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