Single Ladies (Put A Ring On It) Music Video - BrainMovie

Here's a link to the clip.
Not much attention activation.
Personal meaning activated at the beginning and stayed pretty constant for the first half of the video. Lyrics caused activation, but simple chorus and melody alone did not. Personal meaning became less active from the halfway point, and became less as the video went on.
Moments where there was not much singing or differentiation in dance movements, made the brain largely non-active.

News Alert 05/15/09

Neuromarketing » Virtual Market Research
By Roger Dooley
Where Brain Science and Marketing Meet - » Virtual Market Research.
Neuromarketing - http://www.neurosciencemarketing.com/blog/

Can Humans 'Hear' Emotion?
MSN Health & Fitness - Redmond,WA,USA
Simultaneously, the subjects' brains were scanned with a fMRI. They were able to show that the subjects each registered the emotional information in a ...

If you want to solve a problem - forget about it
In the study, published in the Proceedings of the National Academy of Sciences, subjects were placed inside an fMRI scanner where their moment to moment attentiveness was tracked whilst they undertook mundane tasks. ...
gizmag Emerging Technology Magazine - http://www.gizmag.com/

Harry Potter and the Half-Blood Prince - BrainMovie

Click here to see the clip.

There was little attention activation. But personal meaning began activating as the subject is reintroduced to the main characters at the beginning of the trailer. The activity grew increasingly once the subject see's the evil black clouds of the Dark Lord, racing through the streets of London. Personal meaning stays activated throughout the rest of the trailer.

News Alert 05/14/09

FMRI Brain Scanning - Neuroscience Research - Brain Scans ...
Neuroscience research demonstrates multiple uses for fMRI brain scans. Read more neuroscience research, neurotheology research and neuromarketing news at clinically psyched.
Cinicallypsyched.com - Clinical... - http://clinicallypsyched.com/

News Alert 05/13/09

Neuromarketing » Neuroarchitecture Gets More Attention
By Roger Dooley
Where Brain Science and Marketing Meet - » Neuroarchitecture Gets More Attention.
Neuromarketing - http://www.neurosciencemarketing.com/blog/

Abstract: fMRI study of specific animal phobia using an event ...
By Anxiety Insights
Emotional interference tasks may be useful in probing anterior cingulate cortex (ACC) function to understand abnormal attentional study in individuals with specific phobia.
Latest entries from www.anxietyinsigh... - http://www.anxietyinsights.info/

Fibromyalgia Forum: Ready for fair treatment? - DailyStrength
By HottCaliLovin
Washington, Feb 19,2009 (ANI): Scientists can now easily tell whats going on in a persons mind, thanks to functional magnetic resonance imaging (fMRI) that can accurately reveal what people are thinking. ...
Fibromyalgia Forum - DailyStrength - http://www.dailystrength.org/c/Fibromyalgia/forum

News Alert 05/12/09

Today's topic of the day appears to be daydreaming.

Master Praz: Master Praz's thoughts on BUYOLOGY
By Master Praz
Hailing from a Market Research background myself, I was interested to see how author Martin Lindstrom mashes up Research, Neuroscience and Marketing into one with Neuro-Marketing. So what is Buyology? “The subconscious thoughts ...

Brain more active while daydreaming
Times of India - India
During the study, the researchers placed the subjects inside an fMRI scanner, where they performed the simple routine task of pushing a button when numbers ...

It's good to be a daydream believer
Vancouver Sun - British Columbia, Canada
During the task, an fMRI machine repeatedly scanned their brains to determine what parts were being used. At the same time, a researcher asked participants ...

Brain's problem-solving function at work when we daydream
EurekAlert (press release) - Washington,DC,USA
IMAGE: A subject performs a routine task in an fMRI brain scanner. For the study, subjects were placed inside an fMRI scanner, where they performed the ...

Deric Bownds' MindBlog: Brain correlates of self-transcendent emotions
By mdbownds@wisc.edu (Deric Bownds)
It is therefore quite an achievement that Immordino-Yang, McCall, Damasio, and Damasio managed to drag an fMRI scanner back there and have given us a first glimpse of the neurological underpinnings of elevation and admiration. ...

Wanda Sykes at WH Correspondent's Dinner - BrainMovie

Here's a link to the clip.
This clip has very interesting results.
The most activating parts of the clip, for this subject, were the jokes about Rush Limbaugh being a terrorist, and hoping his organs fail him. The personal meaning, and attention areas activate at the exact moment the jokes are delivered.

Also, the auditory region grows and shrinks, in synchronicity with the video. The auditory region activates when Wanda is talking, but shrinks and in some places disappears after long pauses for applause.

Dick Cheney on Face the Nation (05/10/09) - BrainMovie

Here's a link to the clip.
As you can see, there was not much attention activation during the clip.
There were, however, parts that were personally meaningful to the subject; a 25 year old male, and registered Democrat:

When the host quoted Colin Powell saying Republicans were better off without Rush.
Also when Dick Cheney said he would rather have Rush in the party than Powell.
Cheney said he thought Powell had already left the party.
The host asked Cheney, "So you don't think Powell is a Republican?"
Cheney said, well Powell voted for a Democrat for Pres. so I assume that's where his loyalties lie.

Upon exiting the scanner, the subject expressed his dislike of the former Vice.

First Brain Response Video to CNN/Luntz Dial Poll

Here's a link to the clip.
The subject’s brain had more activation in attention and personal meaning to Candidate Obama speaking than to the news caster.

Also the brain seems to activate before the dial poll graph line goes up. It seems obvious that the human hand required more time to turn the dial, than the brain takes to react.

The brain was very active to the subject, who is a registered Democrat, when Obama made a joke about Republicans not being as fiscally conservative as they say they are.

First Brain Activation Video to CNN News Segment - Swine Flu Outbreak

Here's a link to the clip.
Besides the obvious auditory and visual activations that accompany any video/audio stimuli, there was not much attention or personal meaning for the most part.

Personal meaning and attention activated when the reporter said the ages of those affected. The fact that the subject was similar in age to those getting the flu, might have caused more pre-frontal activation.

When the reporter talked about how this flu was a combination of flu viruses, personal meaning areas activated.

Attention activated when reporter discussed where they think the virus started to spread.

Talking about deaths, and sickness rates causes personal activation.

When the reporter interviews the Mayor of Mexico City, it causes major attention and personal meaning activation.

When reporter talks about how people come up to him and ask him how they can find out if they have the flu, that causes major attention and personal meaning activation to the subject.

In the end, any information that was personally relevant to the viewer caused activation.
Things like, tips to stay safe, number of infected and dead patients, and how and where the flu started, were all relevant to the subject.

Obama's Five Likely Supreme Court Picks- Brain Response Images

Here's a link to the brain response images.
Harold Koh, Dean of Yale Law School was the most active.
Elena Kagan, U.S. Solicitor General was 2nd.
Seth Waxman, Former U.S. Solicitor General was 3rd.
The two judges, Judge Diane Wood, and Judge Sonia Sotomayor were the least active.

Most of the activation was in the visual areas. With a small amount of attention and personal meaning.

Upon leaving the scan, subject (26 year old male) said he thought he liked Seth Waxman the most, because he looked like a caring person. But his brain did not show him to be the most active.
He said he liked Elena Kagan the least, because she looked mean. That could explain why her activation was the second most active, because he had a strong dislike of her.

The subject was neutral on Harold Koh, even if his brain was the most active to him.

It could be the subject’s desire to have another non-Caucasian in the Supreme Court, as Harold Koh is Asian American.

First Brain Response to a Scene From a Movie - The New Star Trek

Here is a link to the clip.
Obviously, there is activation in visual and auditory regions. Attention however, activated once the characters started speaking.

Personal meaning activated when one character tries to outdominate the other. (Spock orders Kirk to answer the question). The whole scene from then on becomes tense, thus causing very strong attention and personal meaning activations.