First Brain Activation Video to CNN News Segment - Swine Flu Outbreak

Here's a link to the clip.
Besides the obvious auditory and visual activations that accompany any video/audio stimuli, there was not much attention or personal meaning for the most part.

Personal meaning and attention activated when the reporter said the ages of those affected. The fact that the subject was similar in age to those getting the flu, might have caused more pre-frontal activation.

When the reporter talked about how this flu was a combination of flu viruses, personal meaning areas activated.

Attention activated when reporter discussed where they think the virus started to spread.

Talking about deaths, and sickness rates causes personal activation.

When the reporter interviews the Mayor of Mexico City, it causes major attention and personal meaning activation.

When reporter talks about how people come up to him and ask him how they can find out if they have the flu, that causes major attention and personal meaning activation to the subject.

In the end, any information that was personally relevant to the viewer caused activation.
Things like, tips to stay safe, number of infected and dead patients, and how and where the flu started, were all relevant to the subject.