News Alert 07/30/09

Neuromarketing » Disney's Secret Austin Neuromarketing Lab
By Roger Dooley
Where Brain Science and Marketing Meet - » Disney's Secret Austin Neuromarketing Lab.

The keys of the Neuromarketing High level - Mexico
During its presentation in the Neuromarketing Kongress 2009, celebrated in Munich, Bernd Reutemann, founder of the Mindness hotel and the consultant of the same…

Neuromarketing » College Branding: Taglines
By Roger Dooley
Where Brain Science and Marketing Meet - » College Branding: Taglines.

why we get lost in a good book
msnbc.com
They then looked at the fMRI data to see if brain activity in key areas spiked with the changes — it did. "It turns out that there are focal areas that are ...

Scary Music Sounds Scarier with Eyes Closed
Hartford Courant
Neuroscientists at NYU and Tel Aviv Sourasky Medical Center in Israel say that fMRI brain scans show that it kicks into high gear when subjects listened to ...

Scientists unravel how brain perceives information
Sify
... have found a way to use functional magnetic resonance imaging (fMRI), and can peer into the brain to uncover accurately how information is processed ...

News Alert 07/28/09

Neuromarketing » Emotional Ads Work Best
By Roger Dooley
Where Brain Science and Marketing Meet - » Emotional Ads Work Best.

Disney Advances Research in Online Advertising Effectiveness
Gerson Lehrman Group - New York,USA
In terms of futuristic marketing strategy, the Disney research is an instance of corporate early adoption of the nascent field of neuromarketing, ...

Momentum According to Neuroeconomics greenfaucet
Momentum According to Neuroeconomics - greenfaucet. ... But another neuroeconomic finding sheds light on how that ends up working on a day like yesterday Dr ...

Neurocinematics Brain Map 19th c explorer map
Neurocinematics. Tuesday July 28 2009. Brain Map 19th c explorer map ... Brain Map 19th c explorer map · ► June1. Neurocinematics in New York. About Me ...

Dopamine-related activity of food reward circuits in the brain and ...
ScienceBlog.com
Functional Magnetic Resonance Imaging (fMRI) scans of brain activity revealed that women who had lower activity in food reward regions of the brain and who ...

Can Brain Scans Read Your Mind? ~ Tech News Watch
By Lockergnome
New research by neuroscientists at UCLA and Rutgers University provides evidence that fMRI can be used in certain circumstances to determine what a person is thinking. At the same time, the research suggests that highly accurate “mind ...