Friday, July 24, 2009

News Alert 07/24/09

Justices injured » Blog Archive » Choosing One's Favorite Brands ...
By justicesinjured
In a study using fMRI (functional Seductive Resonance Imaging) targeting Japanese female college students, a relatively uniform population, neural mechanisms underlying their commodity preferences was investigated. ...

Thursday, July 23, 2009

News Alert 07/23/09

Exclusive Interview: World-Renowned Neuroscientist Dr. Philip ...
By Damien Hoffman
Damien: As you know, some people are in the process of applying neuroscience to economics to create an emerging cross-discipline called neuroeconomics. As a neuroscientist and passionate investor, what is your professional response to ...

Can brain scans read your mind?
UC Los Angeles - Los Angeles,CA,USA
Some researchers, and some new businesses, are banking on a brain imaging technique known as functional magnetic resonance imaging (fMRI) to reveal hidden ...

Wednesday, July 22, 2009

News Alert 07/22/09

Neuromarketing: Evolution « social-brain dot com
By kevyt11
Neuromarketing can effectively map the entire purchasing process from our initial perceptions to our final decisions. The great thing is that we're in it right now. Researchers are pioneering this process and learning new information ...

Neuromarketing: Science of Shopping!
By ceolivetalk
Neuromarketing uses functional Magnetic Resonance Imaging (fMRI) -- a medical technology -- to scan the brains of test subjects as they look at various products and advertisements. The idea behind neuromarketing is to discover what ...

What educators can learn from brain research
eSchool News (subscription)
Thanks to functional Magnetic Resonance Imaging (fMRI)--a type of non-invasive, low-radiation brain scan that measures neural activity in response to ...

Experts claim that brain emotion circuit activates more in girls ...
HealthJockey.com
They were informed that after a functional magnetic resonance imaging (fmri) scan, they would chat online with another teen from a collaborating study ...

Tuesday, July 21, 2009

News Alert 07/21/09

NEUROMARKETING: " INNOVATION IS WHEN PEOPLE REFLEX...
MarketingDirecto - Spain
Neuromarketing Kongress 2009 in the beginning affirms to Bernd Reutemann of its communication titled Mit Sexy service…

Brain's center for perceiving 3-D motion is identified
EurekAlert (press release)
Neuroscientists have now pinpointed where and how the brain processes 3-D motion using specially developed computer displays and an fMRI (functional ...

Girl born with half a brain is only person in world to see both ...
Daily Mail - UK
University of Glasgow researchers used Functional Magnetic Resonance Imaging (fMRI) to reveal how the girl's brain had rewired itself in order to process ...

Key Brain Section Never Multitasks—It Just Switches Very Fast

Discover Magazine - New York,NY,USA
To investigate, researchers used fMRI scans to monitor brain activity by tracking blood flow while subjects multitasked, and found evidence that the ...

The Visual Linguist: (^_^) ... Emoticons and the Brain

By Neil
Related to the previous post on a testing of McCloud's "Cartoon Identification Theory" on cartoony vs. realistic images in the brain, here's a study using fMRI (brain scans) to look at emoticons which at this point are perhaps the most ...

Monday, July 20, 2009

News Alert 07/20/09

Subliminal advertising and original thought
Examiner.com - USA
Neuromarketing techniques have developed new “Thought Science” by companies like Brighthouse Institute, who scan the human brain with MRI for reaction to ...

Neuromarketing » College Branding
By Roger Dooley
Where Brain Science and Marketing Meet - » College Branding.

Neuroeconomics: Video Presentation | Philippine Stocks, Bonds ...
By admin
I found another interesting video about neuroeconomics on youtube. Medyo mahaba yung video pero very interesting yung subject. Neuroscientists explain the procedures on how they do brain scans using fMRI. They want to catch the brain in ...