Tuesday, August 4, 2009

What A Brain Wants


- MindSign Neuromarketing
THIS IS THE BRAIN OF ANOTHER 25 YEAR OLD MALE. WE ASKED HIM TO GIVE US 5 IMAGES OF SOMETHING HE WANTED AND 5 IMAGES OF SOMETHING HE DIDN'T WANT. AS YOU CAN SEE, THE PICTURES OF WHAT HE WANTED CAUSED MORE ACTIVATION THAN IMAGES OF WHAT HE DID NOT WANT. *Red means activating. Blue means deactivating.

Monday, August 3, 2009

What does want look like in the Brain?


WHAT DOES WANT LOOK LIKE?
-MindSign Neuromarketing

This is the brain of a 25 year old male. We asked him to give us five images of things he wanted, and five images of things he did not want.

As you can see, the whole brain activates when he sees something he wants. Where his brain is clearly much less active to images he does not want.

Huge neuromarketing implications.

News Alert 08/03/09

Neuromarketing » Market Research: The Real Thing
By Roger Dooley
Where Brain Science and Marketing Meet - » Market Research: The Real Thing.

Neuromarketing » Digg Eye Tracking: Headlines Are #1 Factor
By Roger Dooley
Where Brain Science and Marketing Meet - » Digg Eye Tracking: Headlines Are #1 Factor.