What does want look like in the Brain?

WHAT DOES WANT LOOK LIKE?
-MindSign Neuromarketing

This is the brain of a 25 year old male. We asked him to give us five images of things he wanted, and five images of things he did not want.

As you can see, the whole brain activates when he sees something he wants. Where his brain is clearly much less active to images he does not want.

Huge neuromarketing implications.